SEO : The term SEO refers to Search Engine Optimization. It includes the activities , techniques, method, the algorithms we used to optimize and rank our website.
OFF page SEO : Using OFF Page Activities includes the tactics we use through which we can improve websites position in Search Engine Result Page (SERPs). Basically the OFF Page Techniques are used for authority of web page.
Need Of OFF Page Optimization : We use Off-page Search Engine Optimisation to show Search Crawlers that a website is important and valuable. OFF Pages Techniques helps the search engines see that the page is a good search result because the website are authoritative and popular.
Some OFF Page Search Engine Activities
- Social networking Sites : Social networking sites is one of the best way with which you begin to promote , advertise and build online reputation of your business. Some of the examples of such popular sites are Facebook, Twitter, Quora , Google +, and many more.
- Blogging : Writing a blog of your website and promoting it through online modes, this activity is called blogging. A good blog can attract many visitors to your site and also makes the visitors to return to your site and keep updated with your latest activities. This activity even helps Search Engines to crawl to your site more frequently, which automatically makes your rank higher in search engine results pages
- Forum Marketing : Forum marketing is another great way to make your online business stand out from the crowd. Performing online forums can get your business in front of the right audience.
- Search Engine Submission :The Process of Submitting URL to a search engine , to make a search engine aware of a site or page is called Search Engine Submission. Some of the popular search engines are Google, Yahoo, Bing etc.
- Directory Submission : Submitting website Url on various Directory Submission sites , to create Backlinks are referred as Directory Submission. Creating Backlinks can also help in improving the ranking.
- Article Submission : Submitting your articles on Article Directory Sites can bring more traffic to your website. Some Of The Article Directory submission sites are tumblr, ezinearticles,biggerpockets etc.