Today when we talk about mobile apps, UI and UX are needed immensely and as much as perfect backend code. The reason why some applications are a hit instantly and the others are not simply downloaded are UI and UX, as a matter of fact.
Being a part of the mobile app development industry we realise that as a matter of fact, mobile app stores provide the space for displaying screenshots and videos of your applications so the users can have a first look at the amazing graphics of your mobile application and be tempted into downloading it.
Every mobile application is done by its functionality and calculations regardless of how it look, is absolutely a fluke, after all.
So what makes a mobile application visually appealing and functionally attractive is the function of its UI and UX applications.
Although the UI/UX design is an art, the mobile app design process of creating the graphics of an application is more systematic and technical than Art.
We at webcoir follow a series of steps for our app design and development and that process shall be broken down into the following steps.
UI and UX design
visual design and
designing of mobile application’s interface
developing a marketing strategy is though to be one of the most important things for the development of any application, website or business. We at webcoir carry out our market research in the form of our competitor analysis. This analysis includes what the competitors are doing and well they are carrying out the market research. Market research is important because that gives us an idea about the USP of the mobile application of the competitors. It will also allow you to know what the negative and plus points of applications of your competitors are.
Identification of the end-user puts a great impact upon the final UI of the mobile application because the mobile app design and development changes according to the final functionality of the app itself and as much as it changes according to the behavior and requirements of the clients.
User persona and stories are created to help the designers in corroborating their end users and understanding their needs and behaviors, at Webcoir.
Information Architecture Map
The next phase is to map down the key features are to be incorporated into the mobile application. This map can be in the form of a flowchart, hierarchical design or a Scamper diagram. The aim is to successfully interrelate every feature that is being listed down. This document At Webcoir, helps in the conveyance of all the information about the application features in a simple unidirectional way.
UX/UI Design and wireframing
The Basic idea behind wireframing is to make an information structure and create an interaction pattern out of it. This is the first step in which the mobile app UX design process gets materialised and can be taken forward.
A wireframe, in a layman’s language, is a visual representation of the interactive designed crafted above, provided only the main elements are taken into consideration. It is the process of deciding which interface element will appear on the main page, based on the priority and interactivity of the design. While many people use Sketch, we still rely on Photoshop to build wireframes.
After the wireframe of the application is finalised, at Webcoir, it is made into a clickable prototype. This is done to get an idea about the user intuitiveness with the UX of the application. Platforms such as Prototyping helps in building the primitive framework which can be sent across a closed audience for real-time feedback about the UX. If there are any changes to be made, then the design is re-iterated among the design team and the decided changes are made and the App UX is finalised. It is an important stage of mobile app development; prototyping can help a company raise funds prior to completion of actual mobile application
VISUAL DESIGN/UI DESIGN
Elements in Visual Design and UI Design
Branding, Moodboards and Style guides
For the mobile app development process as well as the web design process it is a very important step. Branding refers to the feel and theme of the entire application which resonates in harmony with the brand logo and image in the market. A mood board is designed based on the colour palette of the design theme and feel it needs to convey and in the end, a style guide is formulated with the selected typography and colour schemes. This makes the first step towards concrete designing of the UI of the mobile application. But the UI is also highly affected by the current trends of the time.
UI and Final Prototyping
Designing the space, colour, shapes, movements of the elements put onto every page of the mobile application together make up an amazing UI. A final prototype is made with all of the features incorporated into the app design and sent to the development team for coding.
After this one iteration, an MVP is made and send to the client and if there are changes required, they are made in the final design of the application. This process remains more or less the same for Android as well as iOS app design process. No right product can be delivered in one try. The changing mobile app UI design trends, user preferences, emerging technologies, and other factors make it usual for a designing team to iterate their design repeatedly to make your mobility solution more impressive.